Website Redesign & SEO Growth – Geoflotte
Geoflotte, established in 2008 and owned by i2b SPA, provides real-time fleet management and vehicle geolocation solutions. Despite its strong market presence and a client base of over 5,000 daily users, the company’s website was outdated, slow, and poorly optimized for search engines—ranking almost exclusively on its brand name and limiting online visibility and lead generation.
This project focused on a complete website redesign paired with a robust SEO and content strategy to improve performance, increase organic traffic, and turn the website into a key revenue-generating channel.
Responsibilities & Execution
- Led a full website redesign using a modern, content-driven structure to better showcase company profile and services
- Improved website performance by optimizing images and graphics to reduce loading times
- Implemented a quotation request form to drive lead conversion
- Added and structured a blog section to support ongoing content marketing and SEO growth
- Integrated the fleet management platform with the website, requiring all subscribers to access the web solution through the site
- Conducted in-depth keyword analysis and competitor research within the fleet management industry
- Optimized on-page SEO (titles, meta descriptions, URLs, headings, and page content)
- Created high-quality content including blog articles, practical guides, case studies, and customer testimonials
- Tracked performance and insights using Google Analytics
Project Details
- Scope : CWebsite Redesign → SEO → Content Strategy → Analytics
- Role : Digital Marketing Manager
- Years : 2020-2024
- Deliverables : Website Redesign · SEO Optimization · Blog & Content Strategy · Lead Forms · Analytics Dashboard
Results
- Organic traffic increased from 2,800 to 7,000 monthly visitors within one year
- Bounce rate reduced from 95% to 65%
- Website contributed 35% of total company revenue
- Achieved a 3% conversion rate on online quote requests
- Expanded keyword rankings beyond branded terms to high-intent fleet management searches