The Izzy Campaign - Djezzy
Djezzy introduced the iZZY offer, reaffirming its leading role in Algeria’s telecommunications sector. The initiative showcased Djezzy’s commitment to delivering innovative, affordable solutions across diverse price ranges, tailored to the evolving preferences of its youthful clientele. By opening its marketing and communication department to four young influencers—Rifka, Stanley, Mourad Oudia, and Nahla TV—Djezzy empowered them to design an offer specifically for teenagers, revitalizing a longstanding brand and enhancing engagement among its younger audience.
Responsibilities & Execution
- Identified and selected the most suitable influencers for the campaign, reached out to present the project, and negotiated contracts
- Collaborated with social media and web teams to produce digital content (posts, reels, stories) aligned with the influencers’ artistic vision
- Coordinated with journalists on press releases and campaign launch coverage
- Managed influencer-led content creation and a contest to drive engagement and excitement
Project Details
- Scope : Strategy → Influencer Marketing → Content Creation → Press → Market Analysis
- Role : PR Executive
- Years : 2019-2020
- Deliverables : Influencer Content · Social Media Collateral · Press Releases · Contest Activation · Campaign Analytics
Results
- +170k Instagram followers gained
- 9 million views on stories, 849k post TVC views
- 116 stories published by influencers
- 45.5% engagement rate
- 135k interactions
- 12 million impressions
- Four influencer films topped Algerian Instagram trends
- Propelled Djezzy to the top spot among Algerian brands on Instagram