Knowledge Transfer Event (KTE)
Led end-to-end marketing and execution of Cimsoft’s flagship Knowledge Transfer Event
across four in-person conferences in Toronto and Montreal (2024–2025).
Owned strategy, promotion, sponsorships, marketing automation, vendor management, and on-site lead capture for a niche B2B industrial audience.
Responsibilities & Execution
- Planned and executed two large-scale conferences per year across multiple cities
- Owned the event promotion strategy across email, LinkedIn organic, and paid media
- Built event landing pages and registration flows using Pardot and Salesforce
- Designed and executed full email lifecycle campaigns (teaser → launch → last call...etc)
- Created promotional video content using footage from previous editions
- Managed all vendor relationships including venues, printers, AV, and event technology providers
- Developed and ran a sponsorship program, covering pitch deck creation, outreach, contracts, and payments
- Implemented on-site lead capture technology and ensured seamless CRM integration
- Managed event swag sourcing and attendee experience elements
Project Details
- Scope : Strategy → Planning → Promotion → Execution → Post-Event
- Role : Marketing Specialist
- Éditions : 2024 & 2025
- Locations : Toronto & Montréal
- Deliverables : Landing Page · Registration Flow · Email Campaigns · Paid Ads · Videos · Sponsorship Deck & Management · On-Site Lead Capture...etc
Results
- +15% YoY growth in registrations between the 2024 and 2025 editions
- 70% attendance rate across Toronto and Montreal events
- More than 3 million impressions generated through digital ads
- Email open rate ranged between 24% and 30%
- Events contributed several million dollars in sales pipeline across both years, supporting new business and account expansion
- Strengthened Cimsoft's positioning as a trusted leader in industrial software
- Built a repeatable, scalable event marketing framework used year over year