Welcome to my portfolio
I'm Yanis Sisalah
My Skills
What I Do
Digital Strategy Development
Building data-backed marketing strategies to boost awareness, traffic, and conversions.
Paid Media & SEO Optimization
Designing and managing high-performing ad campaigns and organic content strategies.
Content
Marketing
Creating engaging bilingual content (English/French) for websites, emails, and social platforms.
Event
Marketing
Planning and promoting conferences and trade shows that drive high attendance and brand visibility.
Brand & Reputation Management
Strengthening brand trust through PR, social listening, and proactive communication.
Influencer & Partnership
Leveraging influencer collaborations and strategic partnerships to amplify reach and credibility.
Email & CRM Marketing
Designing targeted email campaigns and managing CRM systems to nurture leads and retain customers.
Analytics &
Reporting
Tracking, analyzing, and optimizing campaigns to ensure measurable ROI and continuous improvement.
Resume
My Work Experience
Digital Marketing Specialist
Cimsoft | An InSource Solutions Group Company
Contribute to strategic marketing planning, growth initiatives, and annual budgeting. Lead paid media strategy across Google Ads, YouTube, and LinkedIn while managing multi-channel digital campaigns to drive engagement and ROI. Plan and execute digital and in-person events, including webinars, conferences, and roadshows, from planning & promotion through post-event analysis.
Digital Marketing Manager
i2b SPA
Directed comprehensive digital marketing initiatives that drove measurable growth across multiple channels. Increased social media engagement by 60% and website traffic by 50% within six months through strategic content planning and targeted campaigns. Managed 15 paid media initiatives on Google, LinkedIn, and Facebook, achieving a 29% ROI, while optimizing email marketing to boost open rates by 18%. Leveraged analytics to reduce bounce rates by 30% and improve conversion rates by 2.1%. Strengthened brand authority by producing 60+ executive interviews and using storytelling to enhance audience trust by 27%. Contributed to 35% of business unit revenue and a 60% rise in organic traffic through SEO and social initiatives. Led a six-member marketing team and delivered social selling training to over 30 sales executives.
Public Relations Executive
Dusens Group (Previously Allĕgorie Group)
Strategically managed media relations and influencer partnerships to strengthen brand reputation and visibility. Drove a 20% increase in brand awareness and 30% boost in social engagement through targeted PR and influencer campaigns. Spearheaded 15 high-impact events, including multiple product launches, press conferences, and inaugurations. Oversaw integrated PR initiatives across digital and traditional channels while leading digital crisis management efforts to safeguard the company’s reputation and maintain stakeholder trust.
Public Relations Intern
Dusens Group (Previously Allĕgorie Group)
Supported client communications by monitoring media coverage, sentiment, and public opinion to proactively manage potential issues across four accounts. Drafted 20 high-approval press releases and contributed to the successful execution of five product launches, ensuring alignment with brand objectives and strategic goals.
Flagship Industrial Software Conference
Field & Event Marketing
Youth Engagement Campaign
PR & Influencer Marketing
Product Visual Identity & Animation
Branding
Website Redesign & SEO Growth
SEO, UX, Copywrite...
Hello
Who Am I
I'm a marketing strategist with 8+ years of experience leading end-to-end B2B marketing initiatives across North American, European, and MENA markets. I combine a strong understanding of digital ecosystems with a strategic, data-driven approach to brand positioning, growth, and engagement.